But paired with other information gathered by a fitness tracker, such as where you worked out or how long you were away from home, those insignificant data points can paint a valuable picture of who you are. Things like your calorie intake and step count may not seem valuable to a hacker. Our smartphones, wearables, and apps are gathering millions of data points about our lives on a daily basis. US fitness brand Under Armour, which owns the MyFitnessPal software, said usernames, email. And it’s an important reminder that all of your most personal data is vulnerable to being hacked, no matter how trivial it seems. The personal details of around 150 million users of a popular nutrition app were accessed in a breach. Still, it’s an important reminder that being hacked isn’t a matter of if-it’s when. Under Armour also appears to have reacted swiftly once it learned of the breach and notified users and the public a few days later-a stark comparison to other companies, such as Uber, which hid its 2016 data breach by paying off the hackers. Under Armour and MyFitnessPal seem to have some good data practices in place: Payment information was kept separate from general user information, which was stored separately from user-uploaded app data. Under Armour My Fitness Pal Serving Size: 1 g 1 Cal 24 1g Carbs 53 1g Fat 24 1g Protein Track macros, calories, and more with MyFitnessPal. Your thoughts, behaviors, and actions can. It’s worth noting that, as an RSA survey pointed out, passwords are one of the pieces of information U.S. That remains true - but now with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension. Going forward, MapMyFitness and Under Armour’s connected footwear will lead its digital strategy. Furthermore, Under Armour decided to sell MyFitnessPal to Francisco Partners for 345 million last year. With 150 million users affected, it’s one of the largest breaches on record. MapMyRun now has 1 million connected Under Armour shoes and the company appears to be investing in this popular app. We don’t yet know how the data was breached.
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